How To

Market Your Lead Magnet

for

About This Page

Your Lead Magnet introduces you to people who are potentially a good fit for the work you do.

Once a prospect experiences your Lead Magnet, you have the opportunity to build trust and eventually present them with an irresistible offer, so they can work with you and receive the benefit of your expertise.

To present your Lead Magnet to to your audience, you'll need several marketing materials and webpages, which are all listed on this page.

For each item, you'll find a link that will take you directly to the page you need in order to complete the setup steps.

Click the dropdown arrow to see an explanation of each step.

Prepare Lead Magnet Marketing Materials

Step 1: Update Custom Values

Quickly modify the details about your Lead Magnet

Details about your lead magnet offer are used in many places. By storing these details in Custom Values, you can easily make changes that will be updated throughout your system.

Click the link below to update the custom values for your Lead Magnet.

Step 2: Prepare Marketing Materials

Your Lead Magnet Marketing Materials include webpages, welcome emails and nurture emails. Customize these in Step 2.

Step 2a: Finalize your Lead Magnet Funnel

Your Lead Magnet Funnel contains an opt-in page and a thank you page.

Your Step 2a action is to customize the funnel to fit your business, and the needs of your audience.

Step 2b: Customize Welcome Emails

When a prospect signs up for your Lead Magnet, you'll send them Welcome Emails with the link to access your lead magnet. Over several days, you'll email them helpful information to build interest in your lead magnet content.

Your Fast Revenue Cart will automaticlly send the welcome emails on days 1, 2, 4 and 6. Your Step 2b is to edit the email copy to fit your business.

Step 2c: Set Up Nurture Emails

After a new subscriber receives all the emails in your Lead Magnet Welcome series, you can contintue to nurture your relationship with them by sending weekly content emails.

The longer your nurture series lasts, the better. It's a good idea for your nurture sequence to last at least 15 weeks (15 weekly emails).

Your action for Step 2c is to set up your Nurture Emails.

Step 3: Offer Your Lead Magnet To JV Partner's Audience

In Step 2, you did the set up work to prepare the various aspects of your lead magnet. With that prep work done, your Step 3 is to prepare email copy so your JV Partners can promote your Lead Magnet to their audience.